Understand right away.
When arriving on your website, visitors must know immediately what you do, where you do it and how to reach you. If those answers are hidden in a long text, they go back to Google and open the next result. Check your first screen on a phone, because many of your visitors will arrive that way.
Show your real work.
A photo of your projects, your team or your premises is more reassuring than a generic image. Also present how you work: how a job, an appointment or an order unfolds. A customer hesitates less when they know what will happen.
Your reviews: proof from other people.
Reviews carry weight in the decision, including a few recent, detailed ones. Simply ask for them, right after a successful job, with a direct link. Reply to all of them, especially negative reviews: a calm, precise reply shows how you handle a problem. Never buy or invent reviews, as this is forbidden by law and by Google's rules.
Talk about your pricing.
Showing a price, a starting rate or a range removes some of the hesitation and filters out requests that are not right for you. If your price really depends on each project, explain what makes it vary and what your quote includes.
- Who are you and where do you work?
- What does your work look like?
- What do your customers say?
- How much should you budget?